The Briefing Room
General Category => General Discussion => Topic started by: Cincinnatus on September 15, 2013, 12:51:18 am
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It certainly says something about the state of Hollywood today that a three minute ad produced at a fraction of the cost of most movies is more moving and poignant than almost anything the big studios have to offer.
The Thai telecommunications conglomerate True is getting rave reviews worldwide for its latest spot, "Giving," which tells the story of a man unexpectedly rewarded for a lifetime of good deeds he performed without expecting anything in return.
TrueMove too says it "believes in the power of giving without expecting a return."
Which would probably be more meaningful if they were to, say, give away their services and devices for free. Which they are not.
But what the company lacks in commitment to its own philosophy, it more than makes up for in inspirational advertising.
http://gawker.com/this-three-minute-commercial-puts-full-length-hollywood-1309506149
The commercial: http://www.youtube.com/watch?v=KxW2cqgGhd4
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"Each of you should use whatever gift you have received to serve others, as faithful stewards of God’s grace in its various forms."
"Dear friend, you are faithful in what you are doing for the brothers and sisters, even though they are strangers to you."
"Be faithful, even to the point of death, and I will give you life as your victor’s crown."
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But... But... But people can't figure out how to handle medical expenses for themselves. That's why we need socialized medicine.