The Briefing Room
General Category => Economy/Business => Topic started by: mystery-ak on May 05, 2021, 01:23:52 pm
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‘Woke’ Coke Pauses Diversity Plan After ‘Intense Backlash,’ Plan Author Suddenly Resigns
By Emily Zanotti
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May 4, 2021 DailyWire.com
Coca-Cola has pressed pause on a controversial “diversity plan” after what Fox News described as an “intense backlash,” and the company’s general counsel, Bradley Gayton, who authored the plan, has now abruptly resigned.
As The Daily Wire reported back in February, “Coca-Cola debuted a new policy this year implementing a diversity quota for the outside counsel it retains, saying it will only hire law firms that commit to providing 15 percent of billed time from black attorneys, higher than the percentage of African Americans in the U.S. population.” Law firms working with the soft drink giant, were also required, under the new policy, to “commit that at least 30% of each of billed associate and partner time will be from diverse attorneys, and of such amounts at least half will be from Black attorneys.”
The soft drink titan also passed the “diversity” on to its employees. In a series of slides leaked to media, a company working with Coca-Cola to provide corporate training encouraged Coke employees to “be less white” in an effort to create a more welcoming and racially diverse workplace.
Gayton reportedly authored the law firm diversity plan after viewing websites for firms providing Coca-Cola’s outside counsel and seeing mostly white headshots.
more
https://www.dailywire.com/news/woke-coke-pauses-diversity-plan-after-intense-backlash-plan-author-suddenly-resigns
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Did we wake "woke Coke" up with our response?
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Too Late, Woke Coke. You can't unring that bell. 888mouth
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These woke companies think that woke mindset is the majority. It’s nowhere near that. But, whereas most Americans just go about their daily life and want to be left alone, the very tiny but loud woke culture makes their voices heard.
So these companies go along with what the woke culture tells them. And then they find out that it actually hurts them with the majority of the country
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Coca-Cola pauses aggressive diversity plan after chief lawyer resigns
https://nypost.com/2021/05/04/coca-cola-pauses-diversity-plan-after-chief-lawyer-resigns/ (https://nypost.com/2021/05/04/coca-cola-pauses-diversity-plan-after-chief-lawyer-resigns/)
Woke Coke has gone flat.
Coca-Cola has paused its controversial diversity plan — that included penalties on outside law firms if they failed to meet racial diversity quotas — after intense backlash.
The pause comes after the orchestrator of the plan, Coke’s former general counsel Bradley Gayton, abruptly resigned last month after less than a year on the job and as criticism of the quotas mounted.
Some questioned whether Gayton’s policies violated Title VII of the Civil Rights Act of 1964, which says employers can’t treat people differently based on their race.
Scott Leith, a spokesman for Coke, said Gayton’s replacement, Monica Howard Douglas, is now reviewing the plan.
"Woke Coke has gone flat." :silly:
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I guarantee that this lawyer did not dream up this plan, and instead simply executed what these two diversity Coke board members who are nothing but political hacks and community agitators developed. Until Coke is rid of them, no chance of me coming back in to Coke's embrace.
https://www.gopbriefingroom.com/index.php/topic,434349.msg2416481.html#msg2416481
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K-Mart keeping Rosie after she attacked Selleck on her show for backing the NRA...
J.C. Penney's 'two mommies' ad campaign....
other mass market alienations that did not work so well in the marketing department...nor the bottom line.
"Woke" Coke appealing to less than 13% of the population...or was it more?
Doesn't matter, because mixing politics with marketing just alienates a significant customer base.
Kick the SJWs out of the boardrooms and do business.