The Briefing Room
General Category => National/Breaking News => Topic started by: Kamaji on July 05, 2023, 05:43:31 pm
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Bud Light slammed for attempt at levity in Fourth of July post
By Ariel Zilber
July 5, 2023
Bud Light’s attempt to lure back beer drinkers with a pair of seemingly innocuous tweets over the holiday weekend was met with backlash stemming from the disastrous Dylan Mulvaney campaign.
The brand, which has suffered a staggering drop in sales since the April 1 tie-up with the trans influencer, tweeted an image of ice-cold Bud Lights with the caption: “It’s 4th of July weekend, enjoy some beer.”
Then Tuesday, its official Twitter account followed that up with an image of a Bud Light drinker having a frosty one on a steamy day sitting next to a fan.
“Never underestimate the power of a makeshift mister. Happy 4th everyone,” the tweet read.
However, the attempt at levity was met with a deluge of negative responses.
“My family always called it Independence Day…This year I guess it’s independence from politically active beer too,” one user commented.
Another Twitter user wrote: “Enjoy some brands that DON’T belong to Anheuser-Busch. Make sure the beer you drink from now on does NOT fall under their market share.”
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Source: https://nypost.com/2023/07/05/bud-light-slammed-for-attempt-at-levity-in-fourth-of-july-post/
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(https://pbs.twimg.com/media/F0DzQRSWAAEhxxI?format=jpg&name=medium)
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What the hell is a "makeshift mister"? Is that when beer goggles start making dudes look like chicks?
July 4th is not a holiday. July 4th is the day on which we observe and celebrate the American Independence Day Holiday.
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They ought to bring back the "Real Men of Genius" campaign, and make their own CEO the target. I'd sure watch it.
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I'm amazed that supposedly with all the research major corporations do before they unleash a product they didn't think that creating a special beer for some drama queer wouldn't upset the people who actually drink their suds.
I know the story of the woman in charge and all that, but how did it get past the big shots who have the final say?