The Briefing Room

General Category => Military/Defense News => Topic started by: rangerrebew on December 03, 2022, 12:40:16 pm

Title: The Army is bringing the ‘Be All You Can Be’ slogan back
Post by: rangerrebew on December 03, 2022, 12:40:16 pm
The Army is bringing the ‘Be All You Can Be’ slogan back
The '90s are back — in Army recruiting form.

BY MAX HAUPTMAN | PUBLISHED DEC 2, 2022 5:35 PM
 
Everything old is new again — and if you want to join the Army, you can once again “be all you can be.”

With recruiting numbers down in recent years and the service facing a reputation problem among potential recruits, the Army is going back to one of its earlier pitches, although officials claim it is absolutely not for nostalgia’s sake

“We’re not returning to ‘Be All You Can Be’ for nostalgia or old times’ sake or because we think retro is trendy and cool,” Maj. Gen. Alex Fink, chief of Army enterprise marketing, told Stars and Stripes. “We’re really reinventing it to reposition the Army and to inspire the next generation of soldiers.”

Subscribe to Task & Purpose Today. Get the latest military news, entertainment, and gear in your inbox daily.

The Army’s “Be All You Can Be” campaign debuted in 1981, and lasted for 20 years before the last ad ran in January 2001. It was named the 18th best ad campaign of the 20th century by Advertising Age, and it has remained an enduring part of many soldiers’ experience with the service. The 16th Combat Aviation Brigade even recently made its own nostalgic look back at what a recruiting pitch looked like 30 years ago.

https://taskandpurpose.com/news/army-be-all-you-can-be-slogan-recruiting/
Title: Re: The Army is bringing the ‘Be All You Can Be’ slogan back
Post by: rangerrebew on December 03, 2022, 12:41:28 pm
I'm amazed all the massive recruiting problems can be solved by a simple slogan! :thud:
Title: Re: The Army is bringing the ‘Be All You Can Be’ slogan back
Post by: mountaineer on December 03, 2022, 03:03:51 pm
Even if all you want to be is a guy in a dress?
(https://s1.ibtimes.com/sites/www.ibtimes.com/files/styles/lg/public/2015/09/05/transgender-military-service.jpg)
Title: Re: The Army is bringing the ‘Be All You Can Be’ slogan back
Post by: GtHawk on December 03, 2022, 05:12:37 pm
Quote from: mountaineer on December 03, 2022, 03:03:51 pm
Even if all you want to be is a guy in a dress?
(https://s1.ibtimes.com/sites/www.ibtimes.com/files/styles/lg/public/2015/09/05/transgender-military-service.jpg)
Sadly that's is exactly the image I expect the woke leadership to display above/below the slogan. And they still won't understand why recruitment numbers are in the crapper.
Title: Re: The Army is bringing the ‘Be All You Can Be’ slogan back
Post by: Kamaji on December 03, 2022, 05:29:07 pm
Drop the racism and the woke bs and recruiting will solve itself.
Title: Re: The Army is bringing the ‘Be All You Can Be’ slogan back
Post by: Fishrrman on December 03, 2022, 10:38:00 pm
It once was "be all you can be".

These days, it's "be any gender you want to be"...
Title: Re: The Army is bringing the ‘Be All You Can Be’ slogan back
Post by: libertybele on December 03, 2022, 10:54:13 pm
Quote from: Fishrrman on December 03, 2022, 10:38:00 pm
It once was "be all you can be".

These days, it's "be any gender you want to be"...

Isn't that the truth.  Who's watching who's back?