The Briefing Room
General Category => General Discussion => Topic started by: jmyrlefuller on June 06, 2012, 11:30:50 pm
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Taco Bell introducing more upscale menu items
by Bruce Schreiner
Taco Bell, often a late-night indulgence with its inexpensive fare, is going more upscale.
The chain said Wednesday it plans an early July rollout of a menu addition created by celebrity chef Lorena Garcia for its nearly 5,600 U.S. restaurants. New items feature such ingredients as black beans, cilantro rice, citrus- and herb-marinated chicken and cilantro dressing.
The introduction of items that Taco Bell executive Brian Niccol described as "gourmet Mexican," is a venture onto the turf of casual-dining chains such as Chipotle Mexican Grill and Qdoba Mexican Grill known for higher-quality ingredients.
(excerpt)
Associated Press (http://hosted.ap.org/dynamic/stories/U/US_TACO_BELL_MENU?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2012-06-06-14-26-59)