The Briefing Room
General Category => General Discussion => Topic started by: corbe on April 13, 2018, 07:50:57 pm
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What ever happened to Trump neckties? They're over, and so is most of his merchandising empire
The Washington Post
Zane Anthony, Kathryn Sanders and David A. Fahrenthold
2 hrs ago
Before he ran for office, Donald Trump made millions by selling his name to adorn other people’s products. There was Trump deodorant. Trump ties. Trump steaks. Trump underwear. Trump furniture. At one time, there was even a Trump-branded urine test.
Now, almost all of them are gone.
In 2015, Trump listed 19 companies that were paying him to produce or distribute Trump-branded consumer goods.
In recent weeks, only two said they are still selling Trump-branded goods. One is a Panamanian company selling Trump bed linens and home goods. The other is a Turkish company selling Trump furniture.
Of the rest, some Trump partners quit in reaction to campaign-trail rhetoric on immigrants and Muslims. Others said their licensing agreements had expired. Others said nothing beyond confirming that they’d stopped working with Trump. Their last Trump goods are now being sold off, often at a discount: One cologne is marked down from $42 to $9.99 for an ounce.
<..snip..>
http://www.msn.com/en-us/money/companies/what-ever-happened-to-trump-neckties-theyre-over-and-so-is-most-of-his-merchandising-empire/ar-AAvQrEf?ocid=ientp (http://www.msn.com/en-us/money/companies/what-ever-happened-to-trump-neckties-theyre-over-and-so-is-most-of-his-merchandising-empire/ar-AAvQrEf?ocid=ientp)
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Well it tells me that Trump didn't become President just for the money.
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They were pulled from the market, because people kept tripping on them.
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Or hanging themselves with them.
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(https://s.yimg.com/lo/api/res/1.2/4Juwowts4w.Vhekz_lZFLg--~B/YXBwaWQ9eWlzZWFyY2g7Zmk9Zml0O2dlPTAwNjYwMDtncz0wMEEzMDA7aD00MDA7dz01OTI-/http://www.booooooom.com/wp-content/uploads/2017/04/trumps-ties-twitter10.jpg.cf.jpg)
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I'm thinking "market saturation." Pretty much everybody who wants an extra-long tie or a MAGA hat already has one.
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(https://s.yimg.com/lo/api/res/1.2/ARjW18rH18mFPtGoX1Zfzg--~B/YXBwaWQ9eWlzZWFyY2g7Zmk9Zml0O2dlPTAwNjYwMDtncz0wMEEzMDA7aD00MDA7dz02MTQ-/http://www.booooooom.com/wp-content/uploads/2017/04/trumps-ties-twitter12.jpg.cf.jpg)
:happyhappy:
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I'm thinking "market saturation." Pretty much everybody who wants an extra-long tie or a MAGA hat already has one.
That's pretty much it I think. Even at his zenith, the Trump brand was only good for tertiary products that actually benefitted from being associated with the Trump name or needed the association to gain any recognition at all. Outside of hotels and casinos that's an eclectic group. Further, a large part of marketing cachet is an element of mystery or exclusivity. With the guy's personal and professional life being blabbed by every outlet on the planet 24/7 there's really no mystery or exclusivity left to be had in the name. Those that continue to believe that there is are riding the wave down.
There are obvious parallels in the political world. 88888cool.
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That's pretty much it I think. Even at his zenith, the Trump brand was only good for tertiary products that actually benefitted from being associated with the Trump name or needed the association to gain any recognition at all. Outside of hotels and casinos that's an eclectic group. Further, a large part of marketing cachet is an element of mystery or exclusivity. With the guy's personal and professional life being blabbed by every outlet on the planet 24/7 there's really no mystery or exclusivity left to be had in the name. Those that continue to believe that there is are riding the wave down.
There are obvious parallels in the political world. 88888cool.
Sorta like Billy Beer....
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Well it tells me that Trump didn't become President just for the money.
@dfwgator
Actually, in a 2000 interview with Fortune he said that he would likely be the only man to run for president and make money from it. He's getting a boost in income from visiting his properties as president.
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Sorta like Billy Beer....
Did you ever drink a Billy Beer?
Pure skunk piss but without the flavor.