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Joe Weider, legendary bodybuilding and fitness icon, dies at 93

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Cincinnatus:
Weider was the god father of the fitness craze currently sweeping the US.

The multimillion-dollar publishing empire he built included Muscle and Fitness, Flex, Shape, and Men’s Fitness magazines.

He created the Mr. Olympia event in 1965.

He discovered Schwarzenegger at a body-building contest in Europe, brought him to America, and got into films with the execrable but still laughable "Hercules Goes Bananas".

He died at 93 of heart failure.
http://www.latimes.com/news/obituaries/la-joe-weider-legendary-bodybuilding-and-fitness-icon-dies-at-93-20130323,0,6121077.story

That much the article says about his influence, which was quite considerable, but my memory tells me Weider also developed some fitness equipment which had some widespread popularity.

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