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Over the next several weeks, I’ll outline over 30 of the primary reasons that private online communities fail and what companies and nonprofit organizations can do to avoid the same fate. These pitfalls and lessons are mainly rooted in our research and experience over the past 10 years providing enterprise online community software to organizations ranging from large associations to Fortune 500 companies.Category 1: Strategy and GoalsTo kick off this project, lets look at the beginning of the online community planning process. The following are 12 strategy and goal-related reasons why private online communities fail:
#12) Not Having Measurable Goals