Trump campaign relying on Melania as a ‘secret weapon’ to win undecided voters, as she hosts fundraiser
By Social Links for Lydia Moynihan
Published April 9, 2024, 6:26 p.m. ET
Melania Trump’s headlining fundraiser later this month is part of a strategy to portray the former first lady as a “softer, more moderate voice” for the Trump campaign, sources told The Post.
While Donald Trump will join his wife at the April 20 fundraiser, hosted at Mar-a-Lago by the Log Cabin Republicans, insiders said the campaign intends to put — and keep — Melania in the spotlight as the feminine counterpoint to his brash style.
“The Trump campaign recognizes that Melania is their secret weapon,” a source close to the campaign said. “Her appeal is critical to win battleground states and undecided voters, especially now that they’ve won the primary and are hyper-focused on the general.”
Indeed, Democratic strategist Hank Sheinkopf told The Post, “This is just the beginning of using softer faces and voices as surrogates.
“They’re coming up with a more diverse picture — they’re trying to make voters feel more comfortable.”
According to GOP fundraiser Caroline Wren, Melania, 53, is a draw in her own right.
“People will ask me if Melania will be at a fundraiser before they sign up,” told The Post. “People really like her… she is a huge asset to the campaign and to fundraising.”
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https://nypost.com/2024/04/09/us-news/melania-trump-to-be-deployed-as-trump-campaigns-secret-weapon/
