Author Topic: White House pushes ‘shrinkflation’ messaging to assign blame to corporations  (Read 192 times)

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White House pushes ‘shrinkflation’ messaging to assign blame to corporations
Zachary Halaschak
February 13, 2024 4:00 am

President Joe Biden has used the term “shrinkflation” in recent days to place some of the culpability for higher prices on businesses and counter Republican criticism of his economic management.

Shrinkflation, a portmanteau of “shrink” and “inflation,” was featured in a recent video ad that Biden’s team released. Biden railed against the practice, which is when companies try to save money without antagonizing customers by reducing the size or quantity of goods without raising the price.

“While you were Super Bowl shopping, did you notice smaller-than-usual products where the price stays the same?” Biden posted on X. “Folks are calling it Shrinkflation and it means companies are giving you less for every dollar you spend. I’m calling on the big consumer brands to put a stop to it.”

“American public is tired of being played for suckers,” Biden said in the video.

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