As said in the article,
It’s like no one knows what to want anymore [because] no one has a real personality and life is too comfortable for actual wants to arise naturally, but the want itself persists. … Consumers no longer have personal curated style, needs, or tastes, they simply look to online influencers to tell them what to satiate their never ending desire for more with.
Don't get in front of the stampede.
Stay on the edge of the herd, or a little behind (far enough for the dust to have settled).
If you really, really want one (all on your own), check the rummage sales this summer.
BTW, Stanley has excellent products, I have used their thermos type flasks since my childhood duck hunting days (when the stoppers were cork, hand-me-downs from my Grandfather), and have a 40+ year- old one (obtained as a Christmas bonus in the Oil Patch) I still carry coffee in on long trips. Good marketing on Stanley's part to tap into the Herd niche, but unless they can sustain it with other products, it's a bubble in their sales, not a trend.
The Herd, meanwhile, will move on to the next 'Tickle me Elmo'...