The driver is probably the owner of all the Domino's franchises in some large swathe of the metro area that was filmed in and decided it would be fun to help with advertising his stores.
That would not surprise me, but I my thinking, if they can afford that car then they are charging to much for the product and we are paying to much, so I will stop buying from Domino's. I can live without Domino's can Domino's live without their customers. Budlight them!!!