The Biden campaign now wants to go viral
The president’s team is formally launching its online rapid response network. We talked to the head of it about what they have planned.
By Elena Schneider
09/27/2023 09:00 AM EDT
The Biden campaign is entering the chat. And then reentering it again and again.
The president’s reelection team is formally launching its campaign war room on social media Wednesday. With the handle Biden HQ, it will serve as a rapid response operation aimed at reaching voters by pumping out content — lots of content.
Aides involved in it have adopted the mantra “more is more.” They’re starting on X, formerly known as Twitter, and Threads, but they’re looking to work a host of mediums beyond those. And for an operation famous for downplaying the significance of the viral hit of the day, they now hope that their missives go viral themselves.
It’ll be “hotter,” “fast” and “might be a little funny,” said Rob Flaherty, Biden’s deputy campaign manager.
“[Biden HQ] gives us the ability to just be a little punchier, to get a little bit more volume out there,” Flaherty said, “but also help drive narratives on social [media] at a higher clip.”
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https://www.politico.com/news/2023/09/27/the-biden-campaign-now-wants-to-go-viral-00118344
