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ad hominem
ad hominem1 of 2adjectivead ho·mi·nem (ˈ)ad-ˈhä-mə-ˌnem -nəm1: appealing to feelings or prejudices rather than intellectan ad hominem argument2: marked by or being an attack on an opponent's character rather than by an answer to the contentions mademade an ad hominem personal attack on his rivalhttps://www.merriam-webster.com/dictionary/ad%20hominem
Unfortunately, there are plenty of examples on this very forum.
And sadly, if one of the candidates did not exist, this would not be happening.