When you burn $7.9 million and get nowhere in the polling, then it is time to shake things up. Since I have experience and qualifications in this area, I would like to offer Mr. DeSantis a little free advice:
Sir, if you cannot win Iowa, you cannot win the nomination.
Get rid of all the chaff, save your money for a national campaign to come later, go to Iowa and run a voter-by-voter retail campaign between now and election day. Walk precincts, go to bowling alleys, hold coffee klatches. Do this energetically and relentlessly between now and January 15th. Stay there through the holidays, and walk precincts in the snow. Stop giving speeches and just meet people and listen to what they tell you.
There are 673,000 Republican voters in Iowa. That means you must shake 3,700 hands a day. That may sound like a lot, but it is doable. You must stop having meetings and focus on shaking hands with people you have not met before. Let other people hold meetings. Your job is to shake hands with people and ask them their concerns. That is the only job you have for the next 6 months.
When the rest of the country sees you have done this, and you have beat Trump in the first in the nation test, it will matter.
Sir, this is the only way you can win. If you are unwilling to do this, then save us all the inter-party squabbling and wait until 2028. That is all.