Maybelline under fire for using bearded model in ad after Dylan Mulvaney flap
By Shannon Thaler
July 13, 2023 1:17pm Updated
Maybelline is under fire again for hiring a bearded makeup artist to star in its latest ad — just weeks after the brand fielded calls for boycotts over tapping Dylan Mulvaney to promote its concealer.
Maybelline — the world’s largest cosmetics brand — posted an Amazon Prime Day advert, and it stars mustachioed, bearded and bald influencer Ryan Vita.
In the ad, Vita sports a full face of makeup and a beaded barette in his beard while applying bright pink shades of Maybelline’s “Super Stay” liquid lipstick.
[img width=400https://nypost.com/wp-content/uploads/sites/2/2023/07/NYPICHPDPICT000013996672.png[/img]http://Maybelline is facing fierce backlash for posting an advertisement starring Ryan Vita — a mustachioed, bearded and bald beauty influencer — who’s seen applying bright pink shades of the brand’s liquid lipstick.
![](https://nypost.com/wp-content/uploads/sites/2/2023/07/NYPICHPDPICT000013996684.jpg?quality=75&strip=all)
The ad’s comment section is flooded with users who are outraged by the casting and announcing that they’ll no longer be buying Maybelline products.Instagram/Maybelline
He then blows a kiss, showing that no gloss has tranferred onto his hand.
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https://nypost.com/2023/07/13/maybelline-under-fire-for-using-bearded-ryan-vita-in-ad/