Bud Light would disagree. Even Clydesdale horses, Harley-Davidson motorcycles, and insecere waving of the American flag can't help those bastids now.
The number one selling beer brand in America is now Modelo.
Great going Bud, you just Schlitz'ed yourself and your shareholders. You will be in the "what not to do" marketing case study books, right next to New Coke.