June 9, 2023
Cracker Barrel just told Bud Light to ‘Hold my beer’
By Andrea Widburg
Bud Light, to date, seems to have committed corporate suicide because of its endorsement relationship with Dylan Mulvaney, who makes a living by pretending to be a little girl. (Mulvaney is clever because he sweeps in both the pro-transgender crowd and the pedophile crowd.) The backlash showed that Bud Light totally misread its customer base, which now views the product with revulsion. So what does Cracker Barrel, which has a similar customer base, decide to do? Send out a pro-Pride tweet!
Cracker Barrel, which originated in Tennessee, has been around for 54 years. Its corporate identity is that it offers customers the experience of an old-time country store and some good country cooking. It sells itself to middle America by supporting patriotic values. Wikipedia sums up the experience nicely:
Cracker Barrel's menu is based on traditional Southern cuisine, with appearance and decor designed to resemble an old-fashioned general store. Each location features a front porch lined with wooden rocking chairs, a stone fireplace, and decorative artifacts from the local area. Cracker Barrel partners with country music performers. It engages in charitable activities, such as its assistance to victims of Hurricane Katrina and injured war veterans. [Hyperlinks omitted.]
Currently, Cracker Barrel is in economic trouble because those same middle-American customers are in economic trouble. Thanks to Biden’s inflationary policies, the people who used to dine at Cracker Barrel don’t have the excess cash anymore that once allowed them to enjoy a Southern-style meal in kitschy comfort:
https://www.americanthinker.com/blog/2023/06/cracker_barrel_just_told_bud_light_to_hold_my_beer.html