Ad agency that tapped Dylan Mulvaney for Bud Light plagued by anxiety, confusion in wake of backlash

[mystery-ak]

 Ad agency that tapped Dylan Mulvaney for Bud Light in ‘serious panic mode’: source
By Lisa Fickenscher   
June 4, 2023 10:23am

An eight-year-old marketing firm out of San Francisco was responsible for Bud Light’s partnership with Dylan Mulvaney – and the disastrous tie-up sent the firm into “serious panic mode,” The Post has learned.

Captiv8, a San Mateo Calif.-based firm that pairs social-media influencers with major consumer brands, is the outfit that introduced Anheuser-Busch to the 26-year-old transgender actress — resulting in a viral TikTok video that has since become a textbook case of marketing gone wrong, sources close to the situation said.

Nationwide backlash over the video — which unleashed a firestorm when it was posted April 1, showing Mulvaney holding a Bud Light can while taking a bubble bath — sparked anxiety and confusion inside Captiv8’s offices during the initial days of the controversy, according to a source with knowledge of the situation.

“There was a lot of chatter” among employees about what blowback the firm might face over the botched campaign, according to the source.

more
https://nypost.com/2023/06/04/ad-agency-that-tapped-dylan-mulvaney-for-bud-light-in-serious-panic-mode/

[Kamaji]

Hopefully they'll go out of business.

[DefiantMassRINO]

OMFG ... the Bud executives responsible for that decision need to be fired.

All the clydesdale horses, Harley Davidson motorcycles, and patriotic American marketing tropes won't save its sinking brand.

Hint - Don't hire an ad agency whose employees and partners have contempt for your product and its consumers.

[Free Vulcan]

The stupid, it burns.

[Cyber Liberty]

OMFG ... the Bud executives responsible for that decision need to be fired.

All the clydesdale horses, Harley Davidson motorcycles, and patriotic American marketing tropes won't save its sinking brand.

Hint - Don't hire an ad agency whose employees and partners have contempt for your product and its consumers.

May I add?  Fire the upper management that runs those ads.  The bottom line fault for this rests in the echelons of the Board Members who agreed this was a good move.   Somebody had to think it was a bright idea.

[Smokin Joe]

In the wake of similar corporate suicides, a beer brand, a chain store (actually, two are in that mix, now, with Kohls), a MLB team, the question arises of what they have in common.

Keep in mind that trillions in capital are controlled by Blackrock, Vanguard, and another major group I don't recall at the moment, and with the "ESG" push from that direction, I wonder how much of this is directly tied to funding.

Especially with the shining examples down the years of what. not. to. do. (K-Mart, JC Penney's, and others), not to mention the recent dives from high places, anyone with a lick of common sense would take note of the results and avoid them.

The results are predictable, but it speaks volumes about the bubbles the people making these decisions inhabit if they thought that mainstream America was going to join in their delusion.

After the Mass Hysteria of COVID left America with an idiot president, evil minions running the show, economic devastation, and claims of job creation as American businesses and entrepreneurs picked themselves up off the mat, we're not so likely to fall for the pimping of lunacy from the media. Stuff your pronouns, I'll call 'em as I see 'em.

[mountaineer]

[The_Reader_David]

Especially with the shining examples down the years of what. not. to. do. (K-Mart, JC Penney's, and others), not to mention the recent dives from high places, anyone with a lick of common sense would take note of the results and avoid them.

You are assuming that C-suite denizens are motivated by actually doing the job they ostensibly were hired to do -- delivering shareholder value in the form of profits and higher stock valuations.  They aren't.  The professional managerial class, rather than the actual beneficial owners of the companies (often just ordinary folk via pension funds, 401(k)'s or mutual fund holdings), now decide on each other's pay packets, and key them to things easier to deliver than shareholder value:  DEI targets, ESG score, "carbon neutrality" targets, all using the shareholders' resources to feather their own nests.  That's what the blather about "stakeholder capitalism" that the Davos crowd were going on about is really about:  the managers get to decide who the "stakeholders" are, and how to "benefit" them, giving them an excuse to shaft both capital and labor and have the enterprise serve their own interests, rather than those of the shareholders or the employees (outside the C-suite).

[Smokin Joe]

IF I held any stocks in any of the corporations going 'woke' I'd dump those holdings.

At some point, the rest of the shareholders might just wake up and change the way the company is run.

[roamer_1]

You are assuming that C-suite denizens are motivated by actually doing the job they ostensibly were hired to do -- delivering shareholder value in the form of profits and higher stock valuations.  They aren't.  The professional managerial class, rather than the actual beneficial owners of the companies (often just ordinary folk via pension funds, 401(k)'s or mutual fund holdings), now decide on each other's pay packets, and key them to things easier to deliver than shareholder value:  DEI targets, ESG score, "carbon neutrality" targets, all using the shareholders' resources to feather their own nests.  That's what the blather about "stakeholder capitalism" that the Davos crowd were going on about is really about:  the managers get to decide who the "stakeholders" are, and how to "benefit" them, giving them an excuse to shaft both capital and labor and have the enterprise serve their own interests, rather than those of the shareholders or the employees (outside the C-suite).

Comes now a mighty and thunderous correction: The customer is always right.
They have to make things, and people have to buy them. That's how it works.
If these companies wish to continue to exist, the choice lies right in front of them.
And as it turns out, much to their surprise, it is a dire and existential choice.

This is the most significant interruption of socialism's onslaught in decades. This could drive a stake into the heart of stakeholder corporatism... And then, the domino effect... Who knows how far?

I am having such a great time.

[Smokin Joe]

Comes now a mighty and thunderous correction: The customer is always right.
They have to make things, and people have to buy them. That's how it works.
If these companies wish to continue to exist, the choice lies right in front of them.
And as it turns out, much to their surprise, it is a dire and existential choice.

This is the most significant interruption of socialism's onslaught in decades. This could drive a stake into the heart of stakeholder corporatism... And then, the domino effect... Who knows how far?

I am having such a great time.

It's kind of like watching a building you hated being demolished...

Pull up a chair...