Bud Light risks losing its title as the top-selling US beer to Modelo after sales plunged 25.7% in biggest weekly decline since Dylan Mulvaney tie-up
Modelo Especial is now outselling Bud Light nationwide, latest trade data show
Bud Light sales were down 25.7% from a year ago for the week ended May 20
It was the steepest drop in weekly sales since Dylan Mulvaney controversy
By Keith Griffith and Lewis Pennock For Dailymail.Com
Published: 10:09 EDT, 31 May 2023 | Updated: 10:55 EDT, 31 May 2023
Bud Light risks losing its title as the top-selling US beer, after sales of the beer posted their biggest decline from the prior year since the brand's controversial partnership with transgender influence Dylan Mulvaney.
For the week ended May 20, Bud Light sales were down 25.7 percent from the same week a year ago, while nearest rival Model Especial saw sales jump 9.2 percent, according to data from Bump Williams Consulting cited by the New York Post.
'While Bud Light loses week after week, Modelo Especial gains week after week and now Modelo outsells Bud Light on a national basis across all trade channels combined,' Bump Williams, who runs the consulting firm, told the Post.
'If this continues Modelo will surpass Bud Light for the year,' he added.
Modelo was the number two beer in the US last year, posting $3.8 billion in off-premises sales, compared to $4.8 billion for Bud Light, according to Bump Williams data.
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https://www.dailymail.co.uk/news/article-12144105/Bud-Light-risks-losing-title-selling-beer-Modelo.html