General Category > Economy/Business

Bud Light Just Keeps on Digging, Donates $200K to National LGBTQ+ Chamber of Commerce

(1/1)

mystery-ak:
Bud Light Just Keeps on Digging, Donates $200K to National LGBTQ+ Chamber of Commerce
By Mike Miller | 9:30 AM on May 31, 2023

It’s one thing to intentionally create what was arguably the worst marketing decision in history but it’s a whole different ballgame when a company doubles and triples down — while simultaneously trying to win back formerly loyal customers who can’t stop buying the company’s product fast enough.

I’m talking about Bud Light, of course, which has now lost roughly 30 percent in sales since hooking up [no pun intended] with a 26-year-old man pretending to be a teenage girl — Dylan Mulvaney — who first gained notoriety on TikTok, as he chronicled his first “365 days of womanhood.” Mulvaney’s act is disgusting, yet at least a few folks in the Bud Light marketing department bought it — hook, line, and sinker.

As the boycott against Bud Light grew stronger, and more costly to Anheuser-Busch InBev, the panicked beer maker put out a statement announcing that the Mulvaney fiasco wasn’t really a campaign at all, while laughingly saying “only one can” featuring Mulvaney was produced.

Not to nitpick, but who the hell cares if it was one can or a million cans? The number of cans was irrelevant. The fact that Bud Light risked decades and countless millions of dollars building brand loyalty, only to throw it away in the name of “woke,” not to mention, via the Mulvaney character, was insane.

Then we find out that Bud Light is set to sponsor three different Pride events in the coming months.

more
https://redstate.com/mike_miller/2023/05/31/bud-light-just-keeps-on-digging-donates-200k-to-national-lgbtq-chamber-of-commerce-n754121

mystery-ak:
Bud Light's Troubles Now Spiraling out of Control With Latest Sales News
By Nick Arama | 10:30 PM on May 30, 2023

The boycott against Bud Light has been going for two months now since they endorsed transgender influencer Dylan Mulvaney’s “365 Days of Being a Girl.”

Normally, you might have expected such a thing to wane over time. Yet if anything, it seems to be deepening and getting worse. It’s held fast through Memorial Day weekend with a lot of supply left on the shelves and in the aisles, despite Bud Light even offering it for sale for essentially free. That doesn’t spell good news for Bud Light and its parent Anheuser-Busch, which was using Memorial Day as a marker to see if they can pull back any of the customers they had lost. We haven’t gotten the numbers in yet for the weekend; they will probably come toward the end of the week.

But the numbers that we have now up through the week ending May 20th truly spell big trouble for Bud Light if they had hoped to pull out of the spiral. Sales are now down nearly 30 percent.


--- Quote ---    The sales volume of Bud Light dropped 29.5% in the week ending May 20 as compared to the same period last year, according to data provided to Newsweek by Bump Williams Consulting and Nielsen IQ. This data showed the sales revenue drop 25.7% in the same period. [….]

    The nearly 30% drop marks another increase in losses week to week since the boycott gained traction in April. Bud Light sales dropped 28.4% from last year for the week ending May 13.

    Bud Light lost 24% of its sales and Budweiser fell 10.5% in the four weeks ending May 20, according to the data.

    Anheuser-Busch has struggled with losses from its other products as well, such as Michelob Ultra, which fell 6.8% for the week ending May 13. Its competitors, such as Coors Light and Miller Lite, have seen sales increases of 16.9% and 15.1% over the same period.
--- End quote ---

more
https://redstate.com/nick-arama/2023/05/30/bud-lights-troubles-now-spiraling-out-of-control-with-latest-sales-news-n753970

DefiantMassRINO:
That's what happens when a company's marketing department has contempt for the company's customers.

Bud pooped in its own nest.  They've pulled a Schlitz.

Navigation

[0] Message Index