May 27, 2023 8:45am EDT
Ted Cruz explains why a Target boycott won't work like Bud Light
'Conservatives have typically been not very good at boycotts,' Cruz said
By Chris Pandolfo FOXBusiness
Sen. Ted Cruz, R-Texas, said on the Friday episode of his podcast that does not think a boycott against Target will be as effective as the one against But Light.
On the "Verdict with Ted Cruz" podcast, the senator explained why it could be more difficult to launch a successful boycott against the department store chain, which has faced backlash over its June Pride month collection. Target annually features items catered to the LGBTQ+ community during Pride month, including "tuck friendly" bathing suits for transgender people and mugs that say "gender fluid." Conservatives have threatened to boycott the store over similar items in the children's section.
A Target insider told Fox News Digital that many locations, mostly in rural areas of the South, have relocated and tamped down Pride sections to avoid the kind of backlash Bud Light has received in recent weeks after using a transgender influencer in a promotional campaign.
An "emergency" meeting was held on May 19 to avoid what a Target insider called a "Bud Light situation," and the company said it had made the moves in response to threats some of its staff had received for the displays.
The Bud Light controversy and now two-month long nationwide boycott cost Anheuser-Busch nearly $19 billion with shares down 14% as sales tanked. Target has lost more than $9 billion in market value since mid-week last week, with shares down over 12.6%.
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https://www.foxbusiness.com/politics/ted-cruz-explains-why-target-boycott-wont-work-bud-light