Bud Light to buy back unsold beer following Dylan Mulvaney crisis

[Kamaji]

Bud Light to buy back unsold beer following Dylan Mulvaney crisis

By Ariel Zilber
May 22, 2023

Bud Light has reportedly told wholesalers that it will buy back unsold cases of beer that are past their expiration dates as sales of the Anheuser-Busch-owned brand have lagged following its disastrous marketing partnership with transgender influencer Dylan Mulvaney.

Anheuser-Busch is looking to make amends with alienated consumers who were put off by the Mulvaney social media posts touting Bud Light, according to the Wall Street Journal.

The company is planning to have Bud Light sponsor a veterans group for the first time ever, the Journal reported.

The brand will also be promoted in commercials that will play heavily on themes such as football and country music, according to the Journal.

Mulvaney, 26, who amassed a following of millions on social media who tracked her transition from a man to a woman during the COVID pandemic, posted a video on her Instagram account, where she was nearly 2 million followers, promoting a Bud Light contest.

*  *  *

Source:  https://nypost.com/2023/05/22/bud-light-to-buy-back-unsold-beer-following-dylan-mulvaney-crisis/

[roamer_1]

Bud Light has reportedly told wholesalers that it will buy back unsold cases of beer that are past their expiration dates as sales of the Anheuser-Busch-owned brand have lagged following its disastrous marketing partnership with transgender influencer Dylan Mulvaney.

[...]

Anheuser-Busch is looking to make amends with alienated consumers who were put off by the Mulvaney social media posts touting Bud Light, according to the Wall Street Journal.

The company is planning to have Bud Light sponsor a veterans group for the first time ever, the Journal reported.

The brand will also be promoted in commercials that will play heavily on themes such as football and country music, according to the Journal.

Won't work. Without the apology it is nothing but offense. Buttweiser is not worthy to represent veterans... They sh*t on their sports fans... and they sure as hell ain't Country.

Get woke go broke.
And they will. This is a big hurt.

All that beer they are buying back is where they have been hiding their precipitous drop in sales - It ain't a mere 26%. This is all the beer that ain't going to the outlets to be counted... This is what's been stacked up in the warehouses and distributors.

I don't think they can fix it anymore. They just got their ESG score dumped, so their line of credit is in jeopardy... They have to be way below margin on sales. The rednecks ain't coming back, and their stakeholder overlords are gonna dry up their liquidity... and their share price is going down, down, down.

This is heading toward critical mass.

They have already fired their staff that jammed this deal. They have already parted ways with the marketing team that made the deal...

Maybe if the CEO fell on his sword... But that won't fix it either - Not unless the new CEO is willing to get called on the carpet, and to apologize.

Because all the capital in the world, all the stakeholder money there is don't mean sh*t if you can't sell beer.

Buttwieser has become a laughing stock.

[mountaineer]

The good thing about old unsold skunky beer is that it probably is still good for killing slugs. So there's that.

[roamer_1]

The good thing about old unsold skunky beer is that it probably is still good for killing slugs. So there's that.

Well there ya go... Butt Light was looking for new markets - I guess you've solved their problem 

[libertybele]

Gee how nice of them to include country music now.  A little too late.

[roamer_1]

I watched a thing on this... Said their troubles started when they got rid of their Midwest marketing team that used to be in St Louis and moved their marketing to New York City.

The guys that did all the marketing you remember (Bud-Wei-ser, Waassup, All the Clydesdale stuff) came from the St Louis team.

Might want to re-think that move. Just maybe. 

Could be that St Louis understands Flyover Country way better than New York City does.

[roamer_1]

Gee how nice of them to include country music now.  A little too late.

Did you see that commercial? Zach Brown 'Chicken Fried' playing in the background... Freinds at an outdoor venue, caught in the rain...

It SO TOTALLY bombed.


https://www.youtube.com/watch?v=Yvuj-OBQCP4

It won't rub off until they sit down and have a heart-to-heart with the folks that buy their stuff...
Unfortunately, there is no real mechanism to do that. But they had better forge a way.

[bigheadfred]

The good thing about old unsold skunky beer is that it probably is still good for killing slugs. So there's that.

Soooo.  send it to the border and hand it out. Standing in line is thirsty work.

[mountaineer]

Soooo.  send it to the border and hand it out. Standing in line is thirsty work.

You are a real humanitarian! That's exactly what they should do. Hand out warm, skunky gay beer to the illegals. Bienvenidos a los estados unidos.

[DefiantMassRINO]

Bud must have been getting flack from wholesalers and distributors about absorbing losses or lost sales because of Bud's marketing boner.

Bud's marketing boner may get them in trouble with the Feds if it is determined that Bud was using Mulvaney to market to minors.

The executives responsible for switching ad agencies deserve to be fired and have their executive compensation bonuses clawed-back.

Are there any class-action lawsuits for losses incurred by shareholders as a result of this?  Those usually get filed quicker than a hummingbird can flap its wings.

[240B]

All that beer they are buying back is where they have been hiding their precipitous drop in sales - It ain't a mere 26%. This is all the beer that ain't going to the outlets to be counted... This is what's been stacked up in the warehouses and distributors.

Saw this during my corporate career selling industrial equipment. Company wanted to increase sales to boost the stock price. They would find a no-name company or a startup and agree to loan them say, for example, a hundred million dollars. But the loan came with an agreement that they would only use the money to buy equipment from the lender. When the purchases went through, the lending company would leger them as new sales without mentioning that they were funding it.

Essentially the company was buying their own product through a proxy and then claiming a gigantic sales increase. And it worked. The stock price bumped up 30%, until they got caught when the dummy companies either folded or just simply outright stole the money.

It is important to know if Anheuser-Busch is recording all the buybacks and giveaways as 'sales' or as 'losses' which is what they are.

[verga]

Bud Light to buy back unsold beer following Dylan Mulvaney crisis

By Ariel Zilber
May 22, 2023

Bud Light has reportedly told wholesalers that it will buy back unsold cases of beer that are past their expiration dates as sales of the Anheuser-Busch-owned brand have lagged following its disastrous marketing partnership with transgender influencer Dylan Mulvaney.

Who knew beer that bad had an expiration date.

Anheuser-Busch is looking to make amends with alienated consumers who were put off by the Mulvaney social media posts touting Bud Light, according to the Wall Street Journal.

The company is planning to have Bud Light sponsor a veterans group for the first time ever, the Journal reported.

The brand will also be promoted in commercials that will play heavily on themes such as football and country music, according to the Journal.

Mulvaney, 26, who amassed a following of millions on social media who tracked her transition from a man to a woman during the COVID pandemic, posted a video on her Instagram account, where she was nearly 2 million followers, promoting a Bud Light contest.

*  *  *

Source:  https://nypost.com/2023/05/22/bud-light-to-buy-back-unsold-beer-following-dylan-mulvaney-crisis/

Pretty sure it is too late for this approach.

[Wingnut]

Who knew beer that bad had an expiration date.

Pretty much when A-B started their "Born-On Date" ad campaign.

Which is kinda funny if you think about it.

[DB]

Won't work. Without the apology it is nothing but offense. Buttweiser is not worthy to represent veterans... They sh*t on their sports fans... and they sure as hell ain't Country.

Get woke go broke.
And they will. This is a big hurt.

All that beer they are buying back is where they have been hiding their precipitous drop in sales - It ain't a mere 26%. This is all the beer that ain't going to the outlets to be counted... This is what's been stacked up in the warehouses and distributors.

I don't think they can fix it anymore. They just got their ESG score dumped, so their line of credit is in jeopardy... They have to be way below margin on sales. The rednecks ain't coming back, and their stakeholder overlords are gonna dry up their liquidity... and their share price is going down, down, down.

This is heading toward critical mass.

They have already fired their staff that jammed this deal. They have already parted ways with the marketing team that made the deal...

Maybe if the CEO fell on his sword... But that won't fix it either - Not unless the new CEO is willing to get called on the carpet, and to apologize.

Because all the capital in the world, all the stakeholder money there is don't mean sh*t if you can't sell beer.

Buttwieser has become a laughing stock.

They can't apologize without the wrath of the left. They inserted themselves between a rock and a hard place - all of their own doing.

[Cyber Liberty]

They can't apologize without the wrath of the left. They inserted themselves between a rock and a hard place - all of their own doing.

Already happening.  Gays are boycotting now because Bud Light sacked Mulveney.

[DB]

Already happening.  Gays are boycotting now because Bud Light sacked Mulveney.

Yes, but saying they were wrong, where the wrong was using a trans spoke person, is thermonuclear on the left.

[roamer_1]

They can't apologize without the wrath of the left. They inserted themselves between a rock and a hard place - all of their own doing.

No, it's not really their doing. Look up stakeholder politics and ESG scores... If they want liquidity... big money to float em through hard times, that line of credit (which all corporations live and die by) comes with a cost - that ESG score must be high, or they will not qualify.

Do you REALLY think Ford wanted to turn out a homo themed truck for all to see? How many new pickup drivers are they gonna get with that?

So I get it... They are getting pressure to comply in order to access financing.

But now they are caught between those finances OR their manufacturing and sales.

Wonder how that will turn out in the end? 

[Kamaji]

Yes, but saying they were wrong, where the wrong was using a trans spoke person, is thermonuclear on the left.

True enough.

[Smokin Joe]

Who knew beer that bad had an expiration date.

Anheuser-Busch is looking to make amends with alienated consumers who were put off by the Mulvaney social media posts touting Bud Light, according to the Wall Street Journal.Pretty sure it is too late for this approach.

As I have been saying, all of it does. Usually about 45 days from delivery to skunk city.

Now all the trannies can drink beer that smells (lightly, 'cause it's a light beer) like weed...