Second Bud Light marketing exec placed on leave after Dylan Mulvaney backlashBy Isabel Keane
April 24, 2023
A second Bud Light senior marketing executive has been placed on leave following backlash and calls for a boycott over their recent partnership with popular transgender influencer Dylan Mulvaney, according to a report.
Daniel Blake, who oversees marketing for Anheuser-Busch’s mainstream brands, stepped back from his role on Sunday, according to the Wall Street Journal.
It was reported Friday that another executive — the brewer’s vice president of marketing who was behind the campaign, Alissa Heinerscheid — was taking a leave of absence.
“Given the circumstances, Alissa has decided to take a leave of absence which we support,” an Anheuser-Busch spokeswoman told the Journal. “Daniel has also decided to take a leave of absence.”
People familiar with the matter told the Journal that the decision to take leave was not voluntary.
* * *
Source:
https://nypost.com/2023/04/24/second-bud-light-marketing-exec-placed-on-leave/
