Top Army official says service pulling ‘a lot of levers’ to solve recruiting challenges
By DOUG G. WARE
STARS AND STRIPES • April 11, 2023
WASHINGTON — The Army is looking to significantly expand its advertising and marketing campaigns and make other moves to find as many new soldiers as possible, as it aims for a lofty recruiting target this year and a foundation for the years to come, a top service official said Tuesday.
Like all branches of the U.S. armed forces, the Army has faced substantial recruiting challenges in recent years. Last year, it was about 15,000 new recruits shy of its goal of 60,000. This year, the Army’s goal is 65,000 new soldiers.
“It’s become a whole-of-Army approach,” Undersecretary of the Army Gabriel Camarillo said Tuesday said during an interview at an Association of the United States Army event near Washington. “There is no part of the Army that isn’t actively engaged in confronting the recruiting challenge.”
Military recruiting has become more difficult in the modern age with an all-volunteer force for a variety of reasons, and the problem is high on the priority list for the Army, Navy, Air Force, Marines and Space Force.
https://www.stripes.com/branches/army/2023-04-11/army-recruiting-challenges-9771316.html