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Author Topic: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with inclus  (Read 8687 times)

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Offline roamer_1

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #50 on: April 10, 2023, 10:21:07 pm »
Quote from: Lando Lincoln on April 10, 2023, 08:46:13 pm
That is the ethic I grew up on. Learned it well. My sons have it. And it will never be an A-B product.

 :beer:
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Offline sneakypete

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #51 on: April 10, 2023, 10:21:53 pm »
Quote from: roamer_1 on April 10, 2023, 08:23:17 pm
Yeah... whatever is fine... Just give it some time.

Rednecks have hit 'Oh Hell No!'... And you don't come back from that. Watch and see. I'll bet I'm right.

@roamer_1

You DO make a valid point on that one,and as we both know,they are NOT people whose minds are easy to change if you piss them off.
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Offline LMAO

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #52 on: April 11, 2023, 12:09:23 am »
Quote from: Kamaji on April 10, 2023, 07:02:30 pm
Well, if that's coming, and everyone knows it, wouldn't it show up in the stock price beforehand?  If everyone knows the company is going to get hammered by unsold inventory, why would they continue to hold the stock and wait around for it to happen?

I tend to agree with this article

https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885

Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision
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Online Kamaji

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #53 on: April 11, 2023, 12:32:59 am »
Quote from: LMAO on April 11, 2023, 12:09:23 am
I tend to agree with this article

https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885

Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision

Sounds about right.
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Online Wingnut

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #54 on: April 11, 2023, 01:34:41 am »
Quote from: LMAO on April 11, 2023, 12:09:23 am
I tend to agree with this article

https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885

Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision

I had to LMAO at someone thinking AB had their pulse on on it.
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Online mystery-ak

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #55 on: April 11, 2023, 01:48:48 am »
Quote from: LMAO on April 11, 2023, 12:09:23 am
I tend to agree with this article

https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885

Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision

Another perspective, interesting.
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Offline roamer_1

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #56 on: April 11, 2023, 02:09:44 am »
Quote from: LMAO on April 11, 2023, 12:09:23 am
I tend to agree with this article

https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885

Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision

Nah. What the article fails to note in comparing this to late night TV is that no one is watching TV anymore. About ANY decent YouTube channel can blow late night TV out of the water.

I agree that big brewers are losing market share to micro breweries. But Bud brands are so over-saturated in the market that their share is still ginormous.

The fix has got to be against the good beers - Go hard against the micros with a new high-dollar line... Not blow your wad by throwing away the only folks still drinking crappy beers and seeking a tiny segment that ain't gonna drink your crappy beer anyway.

Get Woke Go Broke is a thing because it is true - And we can go on and on about all the CEOs that thought they had their finger on the pulse, and were all the way stone damn wrong. AB will be yet another.
« Last Edit: April 11, 2023, 02:10:56 am by roamer_1 »
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Offline Hoodat

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #57 on: April 11, 2023, 03:36:45 am »
Frank Booth - Give me a Pabst Blue Ribbon


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Offline ScottinVA

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #58 on: April 11, 2023, 03:49:41 am »
Quote from: LMAO on April 11, 2023, 12:09:23 am
I tend to agree with this article

https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885

Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision

I wouldn’t be too sure about that.  If AB was so sanguine about the change, its leadership wouldn’t feel compelled to justify it.  Bud Light is getting especially hit in middle America.
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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #59 on: April 11, 2023, 12:46:20 pm »
Went to the Dollar general store yesterday (Easter Sunday) to pick up some various and sundry items.  As I past the Beer cooler I noticed it was packed full of Bud, Bud Light, and Ultra.  Only Natty Light was gone.  Every other beer brand was also empty.  We are lousy with the spring break crowd down here so this is telling if AB is being passed over. 
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Online DefiantMassRINO

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #60 on: April 11, 2023, 02:08:29 pm »
Other than size and brand awareness, Anheuser-Busch has no competitive advantages over their competitors.

This is what happens when an America brand gets its marching orders from its Belgian overlords in Am-Bev.

Miller Brewing is owned by a South African company.  Hopefully, their Boer overlords will better understand their customer base.

Molson Coors' Canadian overlords are distracted by the approaching NHL playoffs.
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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #61 on: April 11, 2023, 02:13:02 pm »
Local and regional micro craft brews are the way to go really. 
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Offline mountaineer

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #62 on: April 11, 2023, 03:14:29 pm »
Top Anheuser-Busch Official Previously Bragged About Using Company’s Brands To Push DEI Onto Consumers
A newly unearthed interview shows a top Anheuser-Busch official describing the company’s embrace of DEI ideology.
By: Shawn Fleetwood
April 11, 2023
Quote
Following Anheuser-Busch’s embrace of a mentally ill man pretending to be a woman as the face of Bud Light beer, a newly unearthed interview shows a top company official describing how Anheuser-Busch uses divisive and discriminatory “DEI” ideology when marketing to consumers.

Two years ago, PRovoke Media published an interview with Anheuser-Busch’s vice president of communications Jennifer Morris as part of its “Innovator 25” series. According to the outlet’s website, the “Innovator 25” list features individuals “who are addressing the [public relations] industry’s challenges with ingenuity and insight to make meaningful — and hopefully lasting— change at time when it’s needed more than ever.”

During the 2021 interview, Morris was asked how the public relations industry can “make real progress in diversity, inclusion and equity.” For context, diversity, inclusion, and equity (often abbreviated to DEI or, more appropriately, DIE) is a divisive and poisonous ideology that dismisses merit to discriminate based on characteristics such as skin color and sex. Individuals who qualify for a certain position on their merits, but don’t meet the entity’s goal of being more “diverse,” are passed over in favor of those who check whatever box leftists find acceptable.

In her response, Morris described the “unique position” Anheuser-Busch is in to “bring attention to DE&I issues” in a way that “drive(s) positive change and create(s) a more equitable world.”

“As an organization and a family of brands, we can leverage our scale and resources to further conversations around DE&I and help consumers understand the difference they can make as individuals,” Morris said. In other words, even if our loyal Bud Light customers have no interest in cultural Marxism, it’s our job to educate them.

Morris’ apparent indulgence in leftist ideology doesn’t stop there. Several posts from Morris’ Twitter account reveal her to be a left-wing partisan.  ...
Read more at The Federalist

I can't help but laugh at where A-B has gone. When I lived in St. Louis in the 1980s, my roommate - an engineer - tried to get a job there but was stymied when they made it clear to her that they hired only men for such lofty positions. A-B, under the Busch family, was the original good ol' (white) boys' network. Under Inbev, it's swung so far to the other extreme as to become a woke joke.
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Offline Idiot

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #63 on: April 11, 2023, 03:19:31 pm »
Quote from: Wingnut on April 10, 2023, 02:58:41 pm
Wonder when he transitioned?
She certainly killed Bud Light... 
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Online DefiantMassRINO

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #64 on: April 11, 2023, 03:32:09 pm »
 ////00000////

I always suspected the Belgians were evil.  Dr. Evil is Belgian, and so is Am-Bev.

His son, Scott, is the Bud Light of evil ...



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Offline roamer_1

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #65 on: April 11, 2023, 04:36:34 pm »
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Offline roamer_1

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #66 on: April 11, 2023, 07:29:53 pm »
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Offline roamer_1

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #67 on: April 11, 2023, 07:42:07 pm »
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Offline roamer_1

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #68 on: April 11, 2023, 07:56:15 pm »
Evidently AB rolled out rainbow colored Bud Light cans and advertising pointed at LGBTQwerty after thiss debacle...

And distributors are turning it down.
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Online DefiantMassRINO

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #69 on: April 11, 2023, 08:38:40 pm »
This was probably some ad executive's idea for a Gay Pride Month (June) promotion.
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Offline roamer_1

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #70 on: April 11, 2023, 10:07:09 pm »
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Offline Hoodat

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #71 on: April 11, 2023, 11:54:42 pm »
Quote from: Wingnut on April 11, 2023, 12:46:20 pm
Only Natty Light was gone.

Got beat out by Natty Bo?  That's about as low as it gets. 
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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #72 on: April 11, 2023, 11:55:36 pm »
Bud Light Beer Boycott Batters Brewer Anheuser-Busch

Bud Light’s left-wing executives have sparked a broad consumer rejection of their Bud Light beer by hiring Dylan Mulvaney, a salesman who pretends to be a giddy “transgender” girl, several biz executives told media outlets.

https://www.breitbart.com/economy/2023/04/11/bud-light-beer-boycott-batters-brewer-anheuser-busch/
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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #73 on: April 12, 2023, 12:00:26 am »
Quote from: Hoodat on April 11, 2023, 11:54:42 pm
Got beat out by Natty Bo?  That's about as low as it gets.

It is Spring Break down here.  Give the dollar GenerL a pass. $14.99 a case.
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Offline Hoodat

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Re: Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with in
« Reply #74 on: April 12, 2023, 12:01:02 am »
The Cards should change the name of their stadium.

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