General Category > Elections 2024
Biden's digital strategy: an army of influencers
Kamaji:
Biden's digital strategy: an army of influencers
Sophia Cai
April 9, 2023
President Biden's not-yet-official bid for re-election will lean on hundreds of social media "influencers" who will tout Biden's record — and soon may have their own briefing room at the White House, Axios has learned.
Why it matters: The move aims to boost Biden's standing among young voters who are crucial to Democrats' success in elections — and to potentially counter former President Trump's massive social media following, if he's the GOP nominee in 2024.
* Biden's digital strategy team will connect with influencers across the nation to target those who may not follow the White House or Democratic Party on social media — or who have tuned out mainstream media altogether.
* Four Biden digital staffers are focused on influencers and independent content creators. The staffers officially work for the White House, not Biden's campaign — but reaching young and suburban voters is clearly a priority.
* Young voters (ages 18-29) preferred Biden over Trump by a 26-point margin in 2020, and Democrats over Republicans by 28 points in the 2022 midterms.
* A measure of the importance Team Biden is placing on its digital strategy: Rob Flaherty, who leads the effort, has been named assistant to the president — the same rank as the White House communications director and press secretary.
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Source: https://www.axios.com/2023/04/09/bidens-digital-strategy-an-army-of-influencers
mountaineer:
The social media influencers Joe Biden will be employing to help him win in 2024 include 20-year-old Harry Sisson, who has over 600K followers on TikTok. Presumably, he will have full access to the WH briefing room.
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https://twitter.com/greg_price11/status/1645485941681975302
Right_in_Virginia:
This isn't news. The democrats --- coordinated through the White House --- used this very effectively in the midterms.
mountaineer:
Michael Sobolik
@michaelsobolik
Let’s be clear about what’s happening here.
The Biden admin is giving press credentials to influencers on TikTok — Beijing’s Trojan Horse app — to boost Biden’s re-elect campaign.
And we’re supposed to believe Biden would ban TikTok if given the chance?
8:31 AM · Apr 10, 2023
mountaineer:
Karine Jean-Pierre says “here at the White House we very often use influencers.” Considering one of their big guns is a 20-year-old with the intellectual capacity of a turnip, it's fair to state this is not a serious administration.
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https://twitter.com/RNCResearch/status/1645836947267387395
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