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A Lesson in Corporate Wokeness: The Disaster After Making Aunt Jemima a Pariah
Brad Slager
Though it is finally cooling, lingering effects are still seen with the cultural furor surrounding the beer brand Bud Light. There were a number of missteps regarding the poor decision to involve transgender influencer Dylan Mulvaney, and one of the aspects that have come to light is how those in charge of the brand have been engaging in corporate woke culture.
Many have seen the video of Alissa Heinerscheid, the VP of Bud Light, laying out her intentions for the beer brand to use a lexicon of woke culture and insult her out-of-touch customer base. But she is not alone. Also involved in things was Anheuser-Busch's vice president of communications, Jennifer Morris. In a prior interview, she laid out some of the goals for the company as she envisioned things:
Anheuser-Busch is in a unique position to bring attention to DE&I issues in a way that brings consumers along on the journey to drive positive change and create a more equitable world…we can leverage our scale and resources to further conversations around DE&I and help consumers understand the difference they can make as individuals.It will take a period of time to assess just how impactful this beer backlash will become. It might take a few quarters before the revealing figures are seen, and we can be sure that if they are in the negative, there will be little in the way of reporting. The media, understand, are in compliance with, and harbor support for, these virtue-signaling politics. This is revealed with the details surrounding a prior corporate woke decision.
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https://townhall.com/columnists/bradslager/2023/04/20/a-lesson-in-corporate-wokeness-the-disaster-after-making-aunt-jemima-a-pariah-n2622208
