What I find amazing is My Pillows were not a large share of BB&B's sales, so they must have just pissed off a lot of people who are conservatives looking to buy some over-priced bed sheets and kitchen gadgets.
What they did was dump a can of cancel culture on someone who was a Trump supporter.
Large numbers of people cancelled back by not buying anything they might have bought from Bed Bath and Beyond there (we don't have to finance the 'enemy'), and their sales crashed.
It is reminiscent of K-Mart refusing to drop Rosie O'Donnel (who was their spokesperson in ads) after she went full rabid on Tom Selleck on her show (he was there to plug a movie) over his NRA support--losing the patronage of customers at what had been the nation's largest volume firearm retailer. When those people stopped going in the store, their sales went in the toilet.
Similarly, when J.C. Penney's started running 'two mommies' ads, they alienated a substantial portion of their Middle-Class church-going Conservative customer base, and took a hard hit to their bottom line as well.
It isn't so much that customers wanted that specific product, but that they saw the dropping of those products, support for spokespersons who were attacking their way of life, or support for moral values antithetical to their own that led to the loss in patronage.
I guess the colleges are so 'woke' nowadays, their business professors don't see the likely effects of offending a large part of one's customer base.
