Yes, let's double down on failure ... it will be different this time ... what could possibly go wrong? ... a Romney by another name is still a Romney.
In the past 20 years, my working class psyche has been perplexed by White Collar America's reward of mediocrity and failure, especially during the 2008 Financial Crisis.
America used to be country that rewarded success and discarded failures like yesterday's trash. If those who fail can redeem themselves, they was rewarded as well, after they succeeded.
Personally, I think the GOP Establishment prefers a weak, ineffectual party chair that "doesn't rock the boat" nor "disrupt the apple cart" to keep conservatives, of all varieties - fiscal, social, Constitutional, defense, economic - out of power.
The last thing the Globalist US Chamber of Commerce Republicans want is a strong, self-reliant America.