Netflix poised to end password sharing, potentially affecting 100 million users

[mystery-ak]

Netflix poised to end password sharing, potentially affecting 100 million users

Streaming service has been struggling to compete in crowded entertainment market.

 Just the News staff

Updated: December 22, 2022 - 3:47pm

Netflix is reportedly poised to cancel the widespread user practice of "password sharing," limiting accounts to one single household in a move to shore up its struggling bottom line. 

The streaming company several years ago "identified password sharing as a major problem eating into subscriptions," the Wall Street Journal reported on Wednesday, but did not move to address it until this year due to significant gains in subscribers during the COVID-19 pandemic. 

That boom in subscribers "masked the extent of the password-sharing issue," Co-Chief Executive Reed Hastings reportedly told executives earlier this year, with company sources telling the Journal that Netflix recently decided to act on the problem as the company saw a subsequent downturn in subscribers. 

The new rules will allegedly go into effect early next year. 

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https://justthenews.com/nation/technology/netflix-poised-end-password-sharing-potentially-affecting-100-million-users

[roamer_1]

If they get rid of family accounts, then they will get rid of me, my mother and my son. I don't mind paying my end of that - around 70 bucks a year - But my interest in netflix has never been worth a full subscription, and is now teetering precariously once a year wrt my continuance. To think I would pay a full subscription is laughable... And I know my kin feel the same way.

[Smokin Joe]

If they get rid of family accounts, then they will get rid of me, my mother and my son. I don't mind paying my end of that - around 70 bucks a year - But my interest in netflix has never been worth a full subscription, and is now teetering precariously once a year wrt my continuance. To think I would pay a full subscription is laughable... And I know my kin feel the same way.

Yeah, they'd have even less appeal as a paid service if family accounts didn't cover family...but then, all that woke dreck didn't seem so traditional family friendly, anyway.

[roamer_1]

Yeah, they'd have even less appeal as a paid service if family accounts didn't cover family...but then, all that woke dreck didn't seem so traditional family friendly, anyway.

A better reason than any to flip em a finger and be on my way.

[Sighlass]

If they get rid of family accounts, then they will get rid of me, my mother and my son. I don't mind paying my end of that - around 70 bucks a year - But my interest in netflix has never been worth a full subscription, and is now teetering precariously once a year wrt my continuance. To think I would pay a full subscription is laughable... And I know my kin feel the same way.

Family after a certain age is spread out, they will lose us too.