Author Topic: The Army is bringing the ‘Be All You Can Be’ slogan back  (Read 500 times)

0 Members and 1 Guest are viewing this topic.

Offline rangerrebew

  • TBR Contributor
  • *****
  • Posts: 164,216
The Army is bringing the ‘Be All You Can Be’ slogan back
« on: December 03, 2022, 12:40:16 pm »
The Army is bringing the ‘Be All You Can Be’ slogan back
The '90s are back — in Army recruiting form.

BY MAX HAUPTMAN | PUBLISHED DEC 2, 2022 5:35 PM
 
Everything old is new again — and if you want to join the Army, you can once again “be all you can be.”

With recruiting numbers down in recent years and the service facing a reputation problem among potential recruits, the Army is going back to one of its earlier pitches, although officials claim it is absolutely not for nostalgia’s sake

“We’re not returning to ‘Be All You Can Be’ for nostalgia or old times’ sake or because we think retro is trendy and cool,” Maj. Gen. Alex Fink, chief of Army enterprise marketing, told Stars and Stripes. “We’re really reinventing it to reposition the Army and to inspire the next generation of soldiers.”

Subscribe to Task & Purpose Today. Get the latest military news, entertainment, and gear in your inbox daily.

The Army’s “Be All You Can Be” campaign debuted in 1981, and lasted for 20 years before the last ad ran in January 2001. It was named the 18th best ad campaign of the 20th century by Advertising Age, and it has remained an enduring part of many soldiers’ experience with the service. The 16th Combat Aviation Brigade even recently made its own nostalgic look back at what a recruiting pitch looked like 30 years ago.

https://taskandpurpose.com/news/army-be-all-you-can-be-slogan-recruiting/
Would you be willing to fight and die for multiculturalism?  Would you put your life on the line for “Diversity, Inclusion, and Equity” (DIE); “Environmental, Social, and corporate Governance” (ESG); or other Marxist worldviews?  Would you go to war to preserve the right of delusional men to use women’s restrooms and dominate women’s sports?  Would you fight for any government that hunts down and imprisons J6 protesters as political hostages but celebrates Antifa and Black Lives Matter rioters who cause physical injury and property damage?

J.B. Shurk

Offline rangerrebew

  • TBR Contributor
  • *****
  • Posts: 164,216
Re: The Army is bringing the ‘Be All You Can Be’ slogan back
« Reply #1 on: December 03, 2022, 12:41:28 pm »
I'm amazed all the massive recruiting problems can be solved by a simple slogan! :thud:
Would you be willing to fight and die for multiculturalism?  Would you put your life on the line for “Diversity, Inclusion, and Equity” (DIE); “Environmental, Social, and corporate Governance” (ESG); or other Marxist worldviews?  Would you go to war to preserve the right of delusional men to use women’s restrooms and dominate women’s sports?  Would you fight for any government that hunts down and imprisons J6 protesters as political hostages but celebrates Antifa and Black Lives Matter rioters who cause physical injury and property damage?

J.B. Shurk

Offline mountaineer

  • Hero Member
  • *****
  • Posts: 78,125
Re: The Army is bringing the ‘Be All You Can Be’ slogan back
« Reply #2 on: December 03, 2022, 03:03:51 pm »
Even if all you want to be is a guy in a dress?
Support Israel's emergency medical service. afmda.org

Offline GtHawk

  • Hero Member
  • *****
  • Posts: 18,641
  • Gender: Male
  • I don't believe in Trump anymore, he's an illusion
Re: The Army is bringing the ‘Be All You Can Be’ slogan back
« Reply #3 on: December 03, 2022, 05:12:37 pm »
Even if all you want to be is a guy in a dress?

Sadly that's is exactly the image I expect the woke leadership to display above/below the slogan. And they still won't understand why recruitment numbers are in the crapper.

Offline Kamaji

  • Hero Member
  • *****
  • Posts: 57,889
Re: The Army is bringing the ‘Be All You Can Be’ slogan back
« Reply #4 on: December 03, 2022, 05:29:07 pm »
Drop the racism and the woke bs and recruiting will solve itself.

Offline Fishrrman

  • Hero Member
  • *****
  • Posts: 35,365
  • Gender: Male
  • Dumbest member of the forum
Re: The Army is bringing the ‘Be All You Can Be’ slogan back
« Reply #5 on: December 03, 2022, 10:38:00 pm »
It once was "be all you can be".

These days, it's "be any gender you want to be"...

Offline libertybele

  • Hero Member
  • *****
  • Posts: 56,536
  • Gender: Female
Re: The Army is bringing the ‘Be All You Can Be’ slogan back
« Reply #6 on: December 03, 2022, 10:54:13 pm »
It once was "be all you can be".

These days, it's "be any gender you want to be"...

Isn't that the truth.  Who's watching who's back?
Romans 12:16-21

Live in harmony with one another; do not be haughty, but associate with the lowly, do not claim to be wiser than you are.  Do not repay anyone evil for evil, but take thought for what is noble in the sight of all.  If it is possible, so far as it depends on you, live peaceably with all…do not be overcome by evil, but overcome evil with good.