Canadian Capitalist Culture of DeathFirst Balenciaga's child sex chic, now fashion retailer Simons, glamorizing assisted suicide to sell frocks and trousers
Rod Dreher
Nov 27, 2022
Simons is a major Canadian fashion and home decor retailer. A month ago, it released this three-minute film aestheticizing the planned assisted suicide of Jennyfer, a sick Canadian woman (who has since killed herself). If you don't want to watch the whole film, this clip going around on Twitter will give you a good idea of what it's about:
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This is so evil. They are making a sick woman's decision to end her life into an occasion of beauty, and created a short film glorifying suicide ... for the sake of selling fashion and home decor! And that's the truly creepy part about it: that they're using a glamorized suicide to encourage people to think sympathetically of their brand, so they'll buy clothes and furnishings there. (Note: an ad like this doesn't have to directly market the product; a Japanese luxury car brand in the early 2000s, I think it was, pioneered this kind of advertising, designed to associate a certain aesthetic vibe around a product or company.)
First Balenciaga, which its child sex chic, and now Simons, selling frocks and trousers by selling suicide. This is beyond Late Roman Empire stuff. A culture that glorifies death like this has lost its collective will to live. And it won't.
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Source:
https://www.theamericanconservative.com/canadian-capitalist-culture-of-death/