Author Topic: Houston Cougars basketball lands 'seven-figure' NIL deal with Gallery Furniture's Mattress Mack  (Read 210 times)

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Offline Elderberry

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Texas Sports Nation by Joseph Duarte 11/21/2022

Houston Cougars basketball lands 'seven-figure' NIL deal with Gallery Furniture's Mattress Mack

Gallery Furniture, owned by Houston sports superfan Jim "Mattress Mack" McIngvale, has contributed "a seven-figure" NIL deal with the University of Houston men's basketball program.

The deal is through the NIL collective LinkingCoogs, which launched in September as an avenue for UH athletes to capitalize on name, image and likeness.

"There's not a bigger sports fan in the city of Houston than Mattress Mack," LinkingCoogs spokesman Landon Goesling said of the local businessman and philanthropist who has made national headlines for his promotions and betting involving the Astros.

More: https://www.houstonchronicle.com/texas-sports-nation/college/article/Houston-Cougars-basketball-NIL-Gallery-Furniture-17601367.php

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Online Kamaji

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#Cayler Ellingson

Offline Elderberry

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NIL LAWS

https://iconsource.com/everything-about-nil/

Everything You Need to Know About NIL

Introduction To Name, Image, Likeness (NIL)
What does NIL mean and where did it come from?
Who does NIL apply to?
How are athletes cashing in on NIL?
Which states have NIL laws?
How can I execute on my NIL potential?

Introduction To Name, Image, Likeness (NIL)
College sports are currently undergoing what may prove to be the single most significant change they will ever experience, all from one simple question: should college athletes be paid? The answer comes down to three letters: NIL.

Until recently, the question of should college athletes be paid was answered by the fact that across all sports and universities, student athletes were considered amateurs and therefore prohibited from receiving monetary compensation for their athletic accomplishments. The concept of paying college athletes, however, has been anything but a clear cut issue.

Athletes have demanded compensation through various means and coaches have been caught trying to incentivize players to come to their school through elaborate gifts or sneaky offerings of cash, but the debate about paying college athletes has never moved the needle on any concrete action. While the NCAA and individual universities have profited off of the name, image, and likeness of their student athletes for decades, it isn’t until recently that the athletes themselves are being invited to take a slice of this massive pie of revenue.

The NCAA's board of directors officially suspended the organization's rules prohibiting athletes from selling the rights to their names, images and likenesses. These new rules, and the various state laws that have followed, represent a major shift in the NCAA’s definition of “amateur student athlete.” The debate asking should college athletes be paid is only heating up. While NCAA have long fought to keep students out of the money-making side of college sports, athletes now have varying extents of protection, allowing them to profit by selling their name, image, and likeness (NIL) rights.

More at link.