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Greenfield: If You Liked Big Brother, Meet Google’s Big MUM

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mountaineer:
Greenfield: If You Liked Big Brother, Meet Google’s Big MUM
Oct. 28, 2022
Daniel Greenfield
--- Quote ---Forget Big Brother, Big MUM is Google’s new tool for suppressing conservatives.

MUM or Multitask Unified Model was hyped last year as the company’s new machine learning algorithm. MUM had been initially described as an innovative way to allow Google’s dying search service to answer natural language questions by drawing on multiple sources.

While MUM’s applications initially appeared to be apolitical, that quickly changed.

Google first unleashed MUM to fight what it considered COVID “misinformation” by making sure that everyone saw “high quality and timely information from trusted health authorities like the World Health Organization”. By reducing the number of sources to only those that agree with its agenda, Google is able to deliver fast results while getting rid of different points of view.

A Forbes article described how MUM would “check information across multiple reliable sources” to allow “the system to come to a general consensus”. ...
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