Of course 2lbs of artisinal bread = $10 @ Whole Foods in Manhattan
You'd think people who regularly shop at Whole Foods would be too rich to care about $10.
I shop at a regular supermarket, and the last time I bought ketchup, I bought the store brand ketchup. It was less than half the price per ounce of the sale price of the name brand.
Wait until the limousine liberals on Martha's Vineyard and Nantucket find out the latest price for the imported Provence artisinal butter that they use to eat organic or wild caught lobsters, clams, oysters, scallops, and sea bass. Oh, the horror!