The Military’s Recruiting Crisis Will Continue Until Its Woke Messages Stop

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The Military’s Recruiting Crisis Will Continue Until Its Woke Messages Stop
BY: ELAINE DONNELLY
JULY 07, 2022


Pentagon officials should consider what happens when an organization alienates its core constituency. Exhibit A: the Walt Disney Company.
 
Severe recruiting shortages in all branches of the service are too serious to ignore. Enlisted bonuses as high as $50,000 have not helped much. And the Army has met only 40 percent of its 2022 goal, so it reduced end strength by 22,000 soldiers.

Traditional, patriotic families are the prime “market” for military recruiting. Pentagon officials and professional marketers, therefore, should objectively consider whether woke Defense Department policies have alienated that core constituency.

Start with President Joe Biden’s Inauguration Day executive order prohibiting discrimination based on gender identity and sexual orientation. The order specifically opened doors for transgender men who want “access to the restroom, the locker room, or school sports” reserved for women.

https://thefederalist.com/2022/07/07/the-militarys-recruiting-crisis-will-continue-until-its-woke-messages-stop/

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The problem is what the MSM says they are doing and what they are actually doing are not necessarily one in the same.  They may say they are going to stop the wokeness but the military has always denied they are woke.  What message would that send to potential recruits?