Author Topic: Knucklehead Of The Week: New Automobile By Apple Unveiled, But It’s Missing One Small Detail by  (Read 108 times)

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Knucklehead Of The Week: New Automobile By Apple Unveiled, But It’s Missing One Small Detail

    by PF Whalen May 21, 2022

When it comes to innovation from a global perspective, the ideas and products from America’s Silicon Valley are second to none. And when we consider which of those Big Tech companies has been the boldest, it’s difficult to argue against Apple. From producing the very first home computer known as the Macintosh, to its iPods and iPhones, to the Apple Watch, there is no doubt Apple Inc. has been on the cutting edge of technological development for the better part of four decades. But their latest venture into electric vehicle manufacturing has just hit a major pothole.

To clarify, and to remove any doubt as to whom exactly is being recognized, we are naming Apple Inc. as the week’s top knucklehead. Should we therefore pluralize the honor by calling them “knuckleheads of the week?” Or should we simply consider Apple Inc. to be a singular entity and therefore just one big “knucklehead?” We’ll leave that detail for others to decide.

As one might expect with a product from Apple, their new “concept” vehicle is full of bells and whistles, many of which Apple has understandably submitted for patent protection. It’s an electric vehicle, naturally, and one of the more groundbreaking aspects of the car is it autonomous driving functionality. Self-driving vehicles have already been in production for several years, but we can only imagine the new dimensions to which Apple has taken those ideas.

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Offline Kamaji

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Therefore, we’re left to ask the following: Exactly why does Apple and the two companies they’ve worked with to produce this vehicle – Concept Creator and Letsgodigital – think it’s a good idea to try and market a vehicle that’s sure to cost six-figures yet requires passengers to sit in what amounts to a claustrophobic, panic-inducing coffin? Comfortable seats and cool entertainment options aside, do they really think folks are going to want to seal themselves into a windowless vault for their daily commute?

What do the authors think will be displayed on the interior of this vehicle?  Do they honestly think that the interior will be blank and featureless?  Like the inside of the 19th century British subway cars they refer to?

It will be a visual virtual reality cabin, with tons of visual data displayed on the interior surfaces.  It will in no wise be a windowless "coffin".