April 9, 2022
There is an explanation for Disney's war on children
By Andrea Widburg
Very often, when companies go woke, it turns out that the wokeness is a cover for changing market forces. That is, they're not alienating traditional demographics; they're reflecting that their money is coming from new demographics. When it comes to Hollywood and the NBA, for example, the big bucks are coming from China, not America. And when it comes to Disney, the main profit center isn't children; it's young adults who, Peter Pan–like, refuse to grow up.
The brilliant Daniel Greenfield makes this point in an article entitled "Disney's Business Model is Turning Kids into Dysfunctional Adults: Its customer base isn't kids. It's messed up adults." Greenfield, as always, has done the research, and, in the case of Disney, he points to the fact that Disney's most fanatic consumers are in the over 18 demographic:
Disney isn't for kids anymore. Its movie business is dominated by Marvel blockbusters. Half of Disney+ subscribers, its big bet on the home streaming future, are adults with no children.
What about the theme parks?
60% of Disneyland visitors were adults with no children. Only 36.7% of Disney World visitors had children under 18. The largest demographic for the theme parks, like the movies, are millennials. They are also members of the fandoms who are likeliest to spend money on licensed merchandise, and on toys and movie tie-ins that are Disney's bread and butter.
And Disney is rapidly adapting with theme parks and resorts that emphasize its Marvel and Star Wars properties more than classic fare. Its Galactic Starcruiser hotel, aimed at Star Wars fans, costs $4,809 for two adults. Why bother with kid stuff when you can sell $13 beers?
Mr. and Mrs. Middle America, who care deeply about their children growing up to be happy, healthy, normal adults, aren't Disney's target market. Instead, Disney is directing its resources to the same dysfunctional adults you see screaming on college campuses because their professor forgot to give them a trigger warning before exposing them to the work of an awful, cisgender, heterosexual White male like William Shakespeare.
more
https://www.americanthinker.com/blog/2022/04/there_is_an_explanation_for_disneys_war_on_children.html
