Salvation Army's Popularity Takes a Hit When Tied to Its Anti-Racism Campaign, Poll Finds
By Carly Mayberry On 12/10/21 at 6:43 PM EST
A new independent survey shows the polarizing way in which The Salvation Army's recent anti-racism campaign has affected support for the international charitable organization.
The poll of 1,200 registered voters conducted this week by Rasmussen showed a dramatic 24 percent drop by respondents seeing The Salvation Army in a "very favorable" light since its introduction of its "Let's Talk About Racism" initiative.
Specifically, when asked about how they see the organization now that it has incorporated training that "America is a structurally racist society," 23 percent of respondents said they view the organization "very unfavorably" while 21 percent answered they see SA in a "very favorable" light. That's compared to 45 percent of those who answered they have a "very favorable" impression of the organization when asked how they viewed the organization in general, and without the new initiative. Only 5 percent said they viewed SA "unfavorably" when sharing their perspective generally speaking.
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https://www.newsweek.com/salvation-armys-popularity-takes-hit-when-tied-its-anti-racism-campaign-poll-finds-1658219