Nike to terminate sales in Israeli stores
As one of the most popular sports brands in the world and in Israel, the loss of those sales will weigh heavily on the businesses of hundreds of sports stores across the country.
By ZEV STUB OCTOBER 4, 2021 18:37
Israeli retailers are fuming after international sporting goods giant Nike on Sunday said it will stop working with them to market its products. The measure will come into effect on May 31, 2022, Nike said.
As one of the most popular sports brands in the world and in Israel, the loss of those sales would weigh heavily on the businesses of hundreds of local sports stores.
In a letter sent to store owners on Sunday, Nike said: “Following a comprehensive review performed by the company and considering the changing marketplace, it has been decided that the continuation of the business relationship between you and the company does no longer match the company’s policy and goals.”
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https://www.jpost.com/israel-news/nike-to-terminate-sales-in-israeli-stores-680993