The brighter the bulb, the better. I love a good 100-watter.
Though I will admit, I have taken a liking to the LED lights, for pure energy efficiency alone. I now find myself using an adjustable-brightness "selfie ring" (it came with a tripod) that is USB-powered, meaning I can either plug it in AC-style or hook up a power bank to it (which has come in handy when the power goes out).