The future of special operations may look a lot different than the GWOT aesthetic we’ve come to know
By Meghann Myers
Sep 14, 01:35 PM
The days of the burly, bearded dude in Oakleys as the face of special operations might be waning. Special operations forces need a different focus, the director of strategy, plans and policy for Special Operations Command Central said Monday.
That look may have helped recruit a certain type of service member, Army Lt. Col. Katie Crombe said during the New America Future Security Forum, but it’s only a piece of the puzzle.
“...I kind of went back to what we feel about the posters and the stamps, or the branding, of special operations ― you know, the night vision goggles and the operator with all of the gear going into a building,” she said. “And I thought, you know, that’s that’s not what we need to be advertising fully right now, for us.”
https://www.marinecorpstimes.com/news/pentagon-congress/2021/09/14/the-future-of-special-operations-may-look-a-lot-different-than-the-gwot-aesthetic-weve-come-to-know/