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Victoria’s Secret Swaps Angels for ‘What Women Want.’ Will They Buy It?
mountaineer:
Victoria’s Secret Swaps Angels for ‘What Women Want.’ Will They Buy It?
The embattled lingerie giant is attempting the most extreme brand turnaround in recent memory: an effort to redefine not just itself but also the very idea of what “sexy” is.
By Sapna Maheshwari and Vanessa Friedman
June 16, 2021
--- Quote ---The Victoria’s Secret Angels, those avatars of Barbie bodies and playboy reverie, are gone. Their wings, fluttery confections of rhinestones and feathers that could weigh almost 30 pounds, are gathering dust in storage. The “Fantasy Bra,” dangling real diamonds and other gems, is no more.
In their place are seven women famous for their achievements and not their proportions. They include Megan Rapinoe, the 35-year-old pink-haired soccer star and gender equity campaigner; Eileen Gu, a 17-year-old Chinese American freestyle skier and soon-to-be Olympian; the 29-year-old biracial model and inclusivity advocate Paloma Elsesser, who was the rare size 14 woman on the cover of Vogue; and Priyanka Chopra Jonas, a 38-year-old Indian actor and tech investor.
They will be spearheading what may be the most extreme and unabashed attempt at a brand turnaround in recent memory: an effort to redefine the version of “sexy” that Victoria’s Secret represents (and sells) to the masses. ...
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NY Times
Does any woman who shops at VS go in there hoping the lingerie will make her look sexy and hot - or does she hope to resemble Megan Rapinoe? :pondering:
mountaineer:
Oops, is there a cancel in Megan's future? :whistle:
--- Quote ---’U Look Asian With Those Closed Eyes’: Woke Megan Rapinoe Mocked Asians In Unearthed Tweets.
June 16, 2021
Natalie Winters
--- Quote ---Megan Rapinoe – a “woke” professional soccer player who’s made headlines for her far-left activism and anti-Donald Trump stunts – appeared to mock Asians in old posts on Twitter, writing “u look asian with those closed eyes.”
Rapinoe shared the following tweet on May 19th, 2011, prefacing her post by tagging the user “tasha_kai00.” While the account has since been deleted, archives reveal the account belonged to professional soccer player Natasha Kai, who is of Hawaiian, Chinese, Filipino and Caucasian heritage.
The unearthed post follows years of ardent left-wing and anti-Donald Trump activism from the soccer player, who notoriously feuded with the former president about her refusal to visit the White House in 2019. “Megan should WIN first before she TALKS,” then-President Trump tweeted in response to Rapinoe insisting “I’m not going to the f*cking White House” in an interview during the World Cup. ...
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The National Pulse
mountaineer:
Newsweek
Megan Rapinoe's Victoria's Secret Role Sparks Huge Backlash
Ryan Smith 2 hrs ago
--- Quote ---Victoria's Secret has been lambasted by conservative commentators for hiring soccer star and LGBTQ activist Megan Rapinoe as a brand ambassador.
In a departure for the lingerie company, Rapinoe has become one of the faces of its VS Collective, alongside other "accomplished women" including actress Priyanka Chopra and trans model Valentina Sampaio.
The announcement comes almost two years after Victoria's Secret announced that it would no longer be appointing "Angels"—brand ambassadors who were often supermodels. The company also canceled its November 2019 fashion show, amid criticism that the annual event failed to represent women of varying sizes and backgrounds.
However, Rapinoe's appointment has drawn the ire of conservative commentators on Twitter, including Jesse Kelly, who wrote: "Some of the dumbest people run the most powerful companies on earth and it's hilarious watching them destroy themselves.
"Megan Rapinoe?? Nobody likes feminists. Nobody. Even other feminists hate feminists. They're the least appealing people on the planet."
TV host John Cardillo posted: "All of the ugly chicks agreeing with Victoria's Secret's new wokeness were the ones who didn't shop there because no one wanted to see them undressed. Dumbest. Brand. Strategy. Ever."
Jenna Ellis, who served as a senior legal adviser for former President Donald Trump during his 2020 re-election campaign, posted: "Is Victoria's Secret really trying to pretend that women aren't into being sexy and beautiful too? I don't want to look like Megan Rapinoe. I can be feminine AND empowered, thanks." ...
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Newsweek via MSN
jmyrlefuller:
Don't most women buy Victoria's Secret because they want to look sexy?
mountaineer:
I have a friend - somewhat zaftig - who patronizes VS. I only can assume she hopes the fancy lingerie will make her look more alluring. Are they going to put lacy undergarments on the butch Ms. Rapinoe? Um, no thanks.
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