The Atlantic Is Hemorrhaging Money Post-Trump

[PeteS in CA]

The Atlantic Is Hemorrhaging Money Post-Trump

https://thefederalist.com/2021/07/14/the-atlantic-is-hemorrhaging-money-post-trump/

After the 2016 election, a flurry of reports noted Donald Trump’s election was breathing new life into our decaying media industry now that they had important work to do, in a quest to save America from tangerine-tinged fascism. Via NBC News, here’s an update on how that’s working out at one of America’s prestige publications:

Nicholas Thompson, the chief executive of The Atlantic, gave a presentation to employees last month in which he disclosed some uncomfortable truths about the state of the magazine.

Subscription growth, which had skyrocketed in 2020 thanks to the Covid-19 pandemic and the presidential election, had come back down to earth. For the first time, the number of subscribers had plateaued and started to slightly decline. And even with last year’s substantial surge, the magazine had lost more than $20 million and was on track to lose another $10 million this year, according to slides of the presentation shared with NBC News.

Left unsaid, of course, is how foregoing all sense of ethics, propriety, restraint, and good judgment possibly hurt their business model. Atlantic editor Jeffrey Goldberg is no doubt still hunting down on-the-record sources for his anonymous report on Trump calling dead American soldiers “suckers” and “losers” after more than 20 people in the Trump administration publicly denied it.

Other notable highlights from last year include staff writer David Frum declaring last October, “The people on far right and far left who publicized the obviously bogus @nypost story were not dupes. They were accomplices. The story could not have been more obviously fake if it had been wearing dollar-store spectacles and attached plastic mustache.”

MSM "news" outlets who made their reader/listener/viewership numbers dependent on their daily dishonest bashing of the Bogey-Trump are paying for their short-sidedness. Who could NOT have foreseen this?!

[GtHawk]

“The people on far right and far left who publicized the obviously bogus @nypost story were not dupes. They were accomplices. The story could not have been more obviously fake if it had been wearing dollar-store spectacles and attached plastic mustache.”

So the people on the right are just as guilty as the slime that propagated the lie because they refuted it? They should have just sat back and allowed the lies to be spread by hostile media and other players rather that point them out? Yeah that makes a lot of sense, I guess to a socialist lying democrat.