I think Hunter would have done just fine. He'd already won WY, hands down, and had they not stifled him - literally kicking him out of the debates - in the Carolinas, he'd have risen.
Thompson was not all that conservative, but he was famous.
It is the same argument today - Cruz at least was the penultimate conservative - The point of the spear for the TEA Party... But Tumpy, who was not all that conservative, was famous.
I will never understand that pull toward meaningless fame.
I think it is a combination of name recognition and laziness.
It could be summed up as the unwillingness of those who aren't political junkies to do a little digging and find out about someone they haven't necessarily heard of, versus of jumping on a bandwagon with a brand they recognize. People do the same thing shopping or going out to eat, they go with the known product (with all the trade-offs involved) rather than take a chance on a lesser known one.
If you think about that, though, in the political arena, that phenomenon limits the field to those who have had airtime in the Mass Media, and the Mass Media are in the enemy camp, so the only airtime the best of the best will get will be negative or none.
We need a new paradigm.
But then, if the mass media is bitching about something, that trips a flag that I need to look into it...those jackasses can give me a heads up, but I damn sure won't let them feed me opinions (or even "facts" after all the fackchecking I have run afoul of).