Unfortunately, association with extremists, even false associations with extremists, can ruin things. For instance, almost every major university in the world uses what until recently they all called ISIS, the Integrated Student Information System, developed at Oxford and cleverly given an acronym that is the name of the river running through Oxford and of the Babylonian goddess of wisdom. But guess what. The American media's insistence on Englishing the Daesh's name as "ISIS" (based on a bad translation and understating their ambition -- the Arabic word rendered by the second S doesn't mean Syria, it means the Levant, meaning the English acronym favored in diplomatic circles, ISIL was more accurate) spoiled the name, so most universities have come up with new local names for the system, based on their own name or their sports teams mascots. Personally, I prefer the Arabic Daesh when referring to the jihadist group: it upsets them because, while it's a good Arabic acronym for their name, it's also a slur, meaning more or less "tramplers", and doesn't spoil references to a river in England or the Babylonian goddess.
