https://www.yahoo.com/news/mozilla-chairwoman-calls-investigation-pro-134715903.htmlKevin Shalvey - Yahoo News
Mitchell Baker, chairwoman of Mozilla, called on Friday for more transparency into targeted advertising, including ads targeting followers of President Donald Trump. Social media helped fuel the chaos in Washington DC on Wednesday. Now, it's important to know who has been paying for targeted ads, how much they've paid, and who they've targeted. That information should be made public, Baker said on the official blog for the Mozilla Foundation and Mozilla Corporation. "Donald Trump is certainly not the first politician to exploit the architecture of the internet in this way, and he won't be the last," Baker wrote on Friday. After the riots, social media companies acted to remove incendiary accounts, including Trump's. Her call for more action echoed others in the tech sector, who said social networks hadn't done enough to curb misinformation and organizing in the months before Wednesday's attack. In the future, Twitter and Facebook should be more open about their algorithms, "so we know how and what content is being amplified, to whom, and the associated impact," Baker added. She urged Facebook to automatically turn on a feature that would amplify factual voices instead of misinformation.
