Red Bull Replaces Top U.S. Executives Amid Internal Tensions
Ousted executives had pushed energy-drink giant to improve diversity and speak out on racial injustice
Charity L. Scott | July 15, 2020 9:30 am ETThe maker of Red Bull energy drinks has replaced its top U.S. executives amid internal tensions over the closely held company’s response to the Black Lives Matter movement.
Red Bull GmbH, the Austrian company that makes the drink, said Stefan Kozak, its North America chief executive, and Amy Taylor, its North America president and chief marketing officer, have left the company. It named other executives to temporarily fill the roles.
Red Bull didn’t give a reason for the changes, which were announced in an internal memo Monday.
Ms. Taylor had been working on diversity and inclusion efforts within the company with Mr. Kozak’s support for several years but was met with opposition when she began advocating for Red Bull to be more overt in its support of racial justice in the last month, according to people familiar with the matter. . . .
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Good for them. Business executives that place their company ahead of racist extortion.
