A&E has lost half its viewers since dropping ‘Live PD’
Before A&E pulled the show, its prime-time viewership was up 4% from the same period in 2019
By Joe Flint The Wall Street Journal
Ratings for A&E Network have plummeted since it canceled the hit police reality show “Live PD†on June 10, a sign of how much the network relies on law-enforcement programming.
Average prime-time viewership for A&E between June 11 and July 19 was 498,000 people, down 49% from the same period last year, according to data from Nielsen. In the key demographics of adults 18-49 and 25-54, the declines are 55% and 53%, respectively.
The show, which follows police on their rounds in multiple cities simultaneously, averaged about 1.9 million viewers for its Friday and Saturday night episodes, repeatedly re-aired on other days. It spawned several successful spinoff shows, also canceled.
A&E, co-owned by the Walt Disney Co. and Hearst Corp., dropped “Live PD†in the wake of the killing of George Floyd by a Minneapolis police officer. The death has sparked protests about police violence, a movement to defund the police and broader discussions about race and diversity.
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